Monday, November 15, 2021

West Side stores part of Shop716 e-card program

Small businesses on the West Side are among the more than 750 businesses that are participating in the Shop 716 program to help in the recovery from losses during the COVID-19 pandemic.

Last year the program helped bring in $2 million in the Come Back to our Comeback campaign. The success of that program prompted the promotional eGift card initiative from Erie County. The program allows patrons to buy a gift card valued at at least $25 and get a $25 gift card for free.

 This is the second year of the Shop 716 program appears to be achieving the same levels of interest as last year.  

“We’re reaching just about $2 million that has injected into the local independent Erie County businesses,” said Christine Langenfeld, director of marketing and operations for the Amherst Chamber of Commerce.

            Langenfeld also said that there has been nothing but positive feedback from all the businesses.

One West Side businesses in the Shop 716 program is Elmwood Pet Supplies, 706 Elmwood Ave. The eGift Card has brought people in from the suburbs to shop at the store.

            “I think everyone’s hope is to not send money out of the area, and support your local merchants,” Co-Owner Tom Higgins said. 

             Shop 716 includes an array retail and service businesses. The free promotional gift card expirse on Dec. 30 to promote customers to use them during the holiday season. By Evan DiPasquale, Michaela Frazier and Danielle Stiegler