Flip It saves the planet, one piece of clothing at a time

 Maria Chayban and Jennifer Holmes, owners of Flip It Reverse It, 515 Elmwood Ave., let environmental awareness guide them in their business of giving longevity to the clothing by reselling and refurbishing vintage and modern unique pieces.  The owners have passion for preventing carbon and chemical pollution by preventing clothing from going to landfills. “Saving the planet. Yes. If we can get people to continue to shop secondhand because there is enough to go around, and you don’t even need to make another piece of clothing,” Holmes says.  Chayban says they are always considerate of the prices and even make special deals for most of their clothing. “We always have a $5 rack available for anyone,” Chayban said. According to First Research, the used merchandise industry in the US includes about 20 stores with a combined revenue of $15 billion. By Emmanuel Rogers