Small Business
Saturday will be taking place in the Elmwood Village on Nov. 25, which is an
event that hopes to shed a light on local businesses that may be overshadowed
by big name companies.
At least 12
businesses have been confirmed by the Elmwood Village Association to
participate in this event, and many more are promised to participate as well.
Melika
Givili, associate of the lingerie boutique Jolie Jolie, 814 Elmwood Ave., talks
about why shopping at small boutiques may be better than shopping at larger
name brand stores.
“The whole industry
within retail shops, especially in the mall, are just shutting down,” Givili
said. “They’re becoming extinct. It’s nice to go out to boutiques and walk back
out into the fresh air. You’re not just walking around a mall aimlessly looking
around.”
To celebrate Small
Business Saturday, Jolie Jolie will be offering 15 percent off all purchases.
Ashley
Smith, executive director for the Elmwood Village Association believes this
event is a smart alternative for people who do not like shopping on Black
Friday.
“Small Business Saturday isn't
driven so much by deals or sales like we've come to expect from box stores or
chains,” Smith said. “The Small Business Saturday experience is much more
focused on community and interaction. The service, care, and personality are
more important.”
Smith believes Small Business Saturday is
a great way to start celebrating the holidays.
“Small, local retailers
and stores form an integral part of the community we live in,” Smith said. “The
holiday season brings people together through acts of gathering, gift-giving,
and sharing.” By Alyssa Brannigan and Taylor Carruth
