Friday, October 24, 2014

Merchants support breast cancer awareness

Susan and Ciara Morreale, owners of Her Story Boutique, 779 Elmwood Ave., bring Breast Cancer Awareness to the Elmwood Village a second year in a row through a month-long event called “Shoptober.” During October, over 40 participating businesses have styled their own unique bras and displayed them in their store windows for shoppers to vote on. Her Story Boutique sports its own bra designed by artist, Colleen Wall Darby, a breast cancer survivor. Participating businesses donated 15 percent of the proceeds from a designated shopping day to the American Cancer Society Making Strides Against Breast Cancer. By Andrea Chevalier and Lucy Lopez