Elmwood
Avenue boutiques such as Half & Half Trading Company located on 1088
Elmwood Ave., have been sharing their individuality and style for over 40
years. The owner, Debra Sidel,
describes what it’s like to own a business on Elmwood and how she has been able to remain
successful. Half & Half
Trading Co’s style varies from a cozy winter sweater to an elegant formal
dress. Existing across the street
at 1005 Elmwood Ave. is a new
boutique called Blush that is based off of New York City trends. Blush has a style that varies from a
casual day at the office to a night on the town. Lexie Furlong, owner and
stylist, has been open for four months and intends to gain success by keeping
up with trends, and styling clients to perfection. By Marybeth Calabrese and Ally Selva