Monday, March 12, 2012

Essex Pub's contest has growth potential

 With St. Patrick’s Day just around the corner, Mackey “Mac” Moberly, owner of Essex Street Pub, located at 6 Essex St., has developed a clever way to grow his business. 
 “This year we will host our third annual Buffalo Beard Competition on St. Patrick’s Day,” said Moberly. “A lot of people hear the concept and think it’s just the thickest beard, but it’s not.”
 Moberly said the competition is a big hit on the Essex Street Pub’s Facebook page where people are constantly updating their beard progression photos. The contest features 12 categories such as “The Hibernator,” awarded to the person with the thickest beard. The remaining specialized categories include categories such as  the weirdest beard or best handlebar mustache
 “The competition seems to get bigger every year,” said Chris Scott, a bartender who has worked at Essex Street Pub since the inception of the contest.
 The event takes place at 8 p.m. on St. Patrick’s Day where winners will receive a custom plaque for their ability to withstand months of itching and scratching. 
 “Along with live Irish music,” said Moberly, “I will also serve my famous Mackey’s corned beef sandwiches.” By Jacob Becker and Edward Mazzu