Susan and Ciara Morreale, owners of Her Story Boutique, 779
Elmwood Ave., bring Breast Cancer Awareness to the Elmwood Village a second
year in a row through a month-long event called “Shoptober.” During October, over
40 participating businesses have styled their own unique bras and displayed
them in their store windows for shoppers to vote on. Her Story Boutique sports
its own bra designed by artist, Colleen Wall Darby, a breast cancer survivor. Participating
businesses donated 15 percent of the proceeds from a designated shopping day to
the American Cancer Society Making Strides Against Breast Cancer. By Andrea Chevalier and Lucy Lopez
