Kavinoky to stir passion among young theater-goers
Kavinoky Theatre’s new Executive Artistic Director
Katie Mallinson arranges a display promoting a recent production. Since taking
on the role in August, Mallinson’s number one priority has been attempting to
fill the venue’s 250 seats, which she says has been especially difficult
post-pandemic. With the decline of newspapers also came the disappearance of
traditional printed advertisements, write-ups and reviews. And as the theatre
enters its 44th season, Mallinson hopes to introduce the passion for
live performances into the culture of younger generations through digital
communication and word of mouth. “It takes time. There’s no one-size-fits-all,”
Mallinson says. “it’s going to be a lot of baby steps and relationship-building
with different audiences to get them here.” By
Angela Caico
